International direct sales consulting

Build Across Borders.
Scale Without Guessing.

Strategic guidance. Real-world execution. A more connected tomorrow.

Book a China strategy call → Book an international call →
Global executive perspective overlooking an international city skyline
PEOPLE IDEAS OPPORTUNITIES EVERYWHERE
Explore ↓

Global direct sales consulting

From Opportunity
to Global Impact.

Xpand Global helps direct sales, relationship-driven and consumer brands successfully enter, navigate and scale in the world's most complex and rewarding markets.

We combine market strategy, regulatory awareness, operating design and hands-on executive experience to turn international ambition into measurable growth.

Our approach →
Global perspective combining international cities and world map imagery
Local insights.
Global perspective.
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Market Entry Strategy

The right markets. The right model. The right start.

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Leadership & Field Development

Build people. Build momentum. Build for the long term.

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Operations & Compliance

Navigate complexity. Remove friction. Stay ahead.

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Sustainable Growth

From launch to scale — a partner at every stage.

Key markets. Real opportunities.

One world.
Many operating systems.

International growth does not reward copy-and-paste thinking. Every market has different rules, economics, culture and field behavior.

Asia Pacific skyline
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Asia Pacific

Japan · Korea · Southeast Asia

European city skyline
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Europe

27 markets. Unique realities.

Americas skyline
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Americas

North · Central · South

Emerging global market landscape
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Emerging Markets

Untapped potential.

The Xpand operating lens

Find the friction
before the field does.

Most international failures are not one catastrophic mistake. They are a chain of small disconnects across the systems the field touches every day.

01Market economicsDemand, price architecture, incentives and channel fit.
02Legal & licensingEntity, direct-selling framework and local requirements.
03Product & logisticsRegistration, claims, inventory, delivery and returns.
04Payment & commissionsThe systems that determine whether the field trusts the company.
05Leadership & executionLocal accountability, communication and momentum.

Proven impact

Built around
execution.

$1B+Revenue milestones achieved across selected growth organizations.
25+Years in direct sales leadership and international expansion.
APAC+Hands-on market experience across Asia and beyond.
“Global expansion isn’t about being everywhere — it’s about being in the right place, the right way, with the right people.” Pat Berry · Founder, Xpand Global

Insights from the field

The markets companies
underestimate.

Thought leadership drawn from international operating experience, direct sales economics and the realities that appear after the PowerPoint ends.

China

China: The $100 Billion Question for Direct Selling

Why a smart China strategy starts with the operating model — not the population number.

Discuss the market →
Europe

Europe Is Not a Single Market

Distributor status, tax, compensation and operating rules can turn one plan into 27 realities.

Pressure-test Europe →
Asia Pacific

10 Mistakes Companies Make Expanding Into APAC

The assumptions that quietly destroy otherwise strong launches — from localization to leadership.

Plan APAC →
Operations

Payment. Commission. Product.

The three systems that determine whether your field believes the company can actually execute.

Fix the friction →
Earth viewed from space with a connected global network

A more connected tomorrow

Let’s Explore
What’s Possible.

A 60-minute strategy call can expose the opportunities, risks and decisions that matter before you commit millions to a new market.

China strategy call → International call →